Getting from Point A to Point B

As cities, buildings, and institutions revitalize their mass transit systems, so to, must they recreate new maps and tools for their passengers to use.

Making a variety transit maps and wayfinding tools that are easy for regular riders, first time passengers, toursits, and users from all age groups is a challenge for any designer. At Carticulate, we work to combine our knowledge of cartography with our eye for clear design to build tool sets specific to each city we work with

Our Approach

System Diagrams provide a high-level view of an entire transit system and eliminate street geography from the map, instead using other intuitive way-finding tools in the map. These diagrams allow users to orient themselves to the full scope of the system and lets them easily assess their best transit options. Simple way-finding clues allow riders to also pinpoint stops, transfers, and other key locations along each route.

An Area Diagram shows transit alternatives, designed for dense neighborhoods that have many transit options. By displaying to-scale street geography of a neighborhood, riders are quickly and accurately able to pinpoint specific routes and stops in the area. The diagrammatic view of the routes — once they run outside the neighborhood — lets riders see the full scope of destinations served by routes originating from the area. Wayfinding cues and time points allow riders to effectively plan a full trip from this map.

Based on research, transit riders are almost always looking for interactive tools that tell them their transit options. Interactive Maps can be fully customized with clean base maps, route searches, various filtering options, next trip information, and other options. These maps can also live update with routes that are not in service, based on the time of day or date.

We believe in creating tool sets for riders; an integral part of which are Individual Route Maps and Schedules. We ensure that the individual maps match the visual identity of the other pieces of the wayfinding system. Furthermore, these maps provide route specific information unavailable in higher-level wayfinding. Individual Route Maps are linked to route timetables, providing on-the-go route information. We develop visual markers to call out system information, including times between major points, contact information, and riding requirements. The integration of detail-specific information assures these maps to be usable and pertinent fo all kinds of riders riders.

Having relevant information presented at the bus stop is not only the first step to an easy trip for a rider, but it also shows new riders the options available to them at their local stop. Timetable Information presented in a visual format allows riders to see what major points they can reach from that stop. Visual Route Symbols let users build and identity with the routes in their area and in using these symbols in Stop Specific Maps allows for simple visual wayfinding. To fully integrate with interactive features adding QR Codes to the maps allow riders another level of simplicity and ease of mind while waiting for the bus.

Creating a variety of maps for specific riders helps in two key ways. It first, better serves riders looking for information specific to their travel goals. Secondly, it creates cleaner maps for the entire system by placing information by type in separate maps, rather than cluttering one full map. Night Service Maps are extremely useful for those looking to use transit past peak hours since many routes change or may not run past a certain time. Tourist Maps make the city come alive for visitors and present relevant transit options for visitors to the city. Showing all the major sights in the city and the lines that connect them allows for visitors to quickly move about the city using transit. Accessibility Maps let riders with special needs quickly find options best suited for their ride.

The System Map is an essential, and detailed addition to the tool set. This piece provides the most comprehensive view of the system, outlining all route options and the full expanse of the system. This map is most typically distributed along kiosks and in brochures. Our system maps follow a repertoire of clarity and information hierarchy, applying a 'less is more' mantra and use easy to understand visual cues that lead users to navigation without cluttering the map.

Learn about our Transit Maps